Team dsm-firmenich are proud to welcome PostNL on board as a new co-title partner and starting from the 2024 season, the team will be known as Team dsm-firmenich PostNL. PostNL pledges to support the team’s Women, Men and Development programs for a period of at least three years.
Distinctive stripes turn orange
The team is characterised by two Keep Challenging stripes, which symbolise the DNA of the team. The left stripe represents the continuous development of each individual person, and the right stripe visualises their ever-improving innovative environment. To mark the start of this great partnership with PostNL, the two Keep Challenging stripes will turn orange from 2024. The team’s SCOTT bikes, equipped with Shimano parts, also get a new look. The full reveal of the team kit will be on Monday 8th January.