Dstny and Lotto join forces to sponsor UCI WorldTour cycling team

Dstny and Lotto join forces to sponsor UCI WorldTour cycling team

Belgian fast-growing technology company Dstny will become the co-title sponsor of the Lotto-Dstny cycling team from 2023. Destiny, which specialises in business communication solutions based on cloud technology, is launching a new logo and European brand identity ‘Dstny’ today, uniting more than ten companies in the group. In the cycling team, Dstny finds the perfect match to increase the awareness of this new brand in Europe. The agreement with the cycling team runs until at least the end of 2024.

John Lelangue, General Manager of the cycling team, is delighted with the arrival of Dstny as a new partner. “We are very happy with Dstny’s enthusiasm and strong commitment to be part of our team for the next two years. Our team is going for stage victories in the Tour de France and wins in major classics. This year and in the future. Developing young talent, both men and women, is in our DNA. That is why we invest not only in our WorldTeam, but also in our development and women’s team. Through this partnership Dstny acquires a place in the future and history of Belgian cycling.”