Ridley and Lotto Soudal have just extended their partnership through to 2026. Their previous contract ran through to 2022, so this means an additional four years of working – and winning – together.
The relationship between these two partners dates back to 2005, when Lotto Soudal went by the name of Davitamon-Lotto. With this much history, it is a pleasure for both parties to make the announcement today that they will continue their relationship straight through to the end of 2025.
Jochim Aerts, CEO of Belgian Cycling Factory (Ridley’s umbrella company): “We are very proud to announce this extension. In 2025, Ridley will have been racing for 20 years at the very highest level of cycling. That’s a very big deal for a Belgian bike company, competing against the giants in the cycling industry.”
“Innovation is one of our cornerstones,” says Aerts, “and is mandatory if you want to work with a WorldTour team. We will also innovate in the coming seasons, so that the team can continue to race with the best bikes. In 2022, we will launch the new Dean Fast. These innovations are necessary to support talents such as Van Moer and Vermeersch.”
John Lelangue,General Manager of Lotto Soudal: “First of all, I am extremely proud that we will continue to work with Ridley in the coming years. As a Belgian company that focuses on innovation, quality and performance, it is a perfect match with what Lotto Soudal stands for. Just like us, Ridley has the passion to take Belgian cycling to an even higher level. This has already been expressed in the many successes that we have achieved in a partnership of almost fifteen years.”
“The interaction between Ridley’s R&D department and Lotto Soudal’s riders and staff is crucial to continuously improve and adapt the bikes to the needs of top riders. Crucial here is the use of the state-of-the-art wind tunnel in Bikevalley. I think of the bike with which Victor Campenaerts broke the hour record or the specific Noah on which Caleb Ewan already claimed more than twenty victories. Recently modified Noah Fast Discs were developed for Paris-Roubaix, where Florian Vermeersch sprinted to the podium. And without a doubt, our collaboration will continue to enjoy many successes in the coming years.”
Next season, Lotto Soudal will race with the Noah Fast Disc, Helium SLX Disc and the (new) Dean Fast Disc time trial bike. There will, though, be some changes to the equipment in the final assembly. The Ridleys will, from this moment forward, be built with DT Swiss wheels, KMC chains and Shimano Dura-Ace groupsets with CEMA bearings. Other equipment partners such as Selle Italia, Deda, Lizard Skins, Look and Vittoria will remain on board.
And the riders?
“For three seasons, my Ridley Noah Fast Disc and I took part in the most important competitions in the world. And I can safely say that it has been a winning combination. And why tinker with a winning team?”, exclaims Lotto Soudal rider Caleb Ewan. Adding, “That’s why I’m very happy that we will continue to work with Ridley in the coming seasons. It’s amazing to be able to rely on their extensive expertise. As a professional cyclist, it gives you a nice feeling that our feedback is used to continuously improve the bikes. I think that’s one of the most important keys to success. That’s why I can’t wait to see what the next few years will bring. I am sure we will create many more great memories together.”